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glooq is
green
Green
advertising is supposed
to be...well… green!
It's not enough o preach
green advertising.
It's time we actually do
it.
01.11.2008
Creative pollution – wake up Mr.
We can’t avoid it anymore, we humans pollute
our planet. And in more then one way. We use way too much
oil, destroy our beaches and…generate too many ads. The ads
we create cover the common space we share like ants. Yes we
want to sell but now, when everyone share the sustainability
vision isn’t it time we made our advertising greener?
I don’t mean advising our brands to donate
money for green causes and advertise we do it, whilst
polluting our visual space even more. I don’t mean buying
our Starbucks coffee in a recycled cup and going back to the
office and come up with a newest biggest billboard that was
ever erected. I mean finding a more creative, less pollution
media with which to achieve our marketing goals.
We think very highly of ourselves.
Advertising executives, marketing managers and creative
gurus alike. and spend our days creating trends not
following them. Each one of us preaches our clients to be a
leader and not a follower, but when it comes to green
advertising…well we just follow. This is where our
creativity stops.
Corporate Email- the marketing
wind turbine
Well, not anymore. Effective advertising can
be clean and green. You just need to be creative in the
media you employ. Not a lot to ask right? Think about using
traditional communication channels and reinforce them as an
advertising channel, instead of generating more garbage –
even if its in great creative taste. Customers are no
suckers. They, like me and you, understand if you try to
mess with them and wrap polluting advertising as green.
This is where glooq comes in. It offers
marketers all over the world just that.. The technology with
which to transform the daily email communication between
people into an advertising channel without the need to
create more polluting emails in the net. Simple. Well most
good things in life are. Think about it- how many emails you
send a day, a month, a year?
An average person (and you will
never call yourself that) sends 30 emails per day. That’s
7200 emails per year. Simple use these emails to communicate
your messages, instead of sending another email campaign
that no one reads, everyone gets annoyed by and is costing
you a fortune. This is true sustainability.
Use. Don’t
abuse.
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